Dietitian's Thoughts on NOOM Weight Loss App | "Anti Diet" Behavioural Changes or Diet Culture BS?

Hi everyone, welcome to Abbey’s Kitchen! In today’s video, we will be reviewing the popular weight-loss app NOOM. I will also be joined by intuitive eating dietitian, Caroline Patrick, who used to work for Noom and will be sharing her experience and why she left the role.

A reminder that the information in this video is for education and entertainment purposes only and you should always seek the help of a medical professional for your unique case. Also this video is not in any way meant to shame anyone for choosing to use this app, it is my professional review of the platform, its supportive literature, and some of its pros and cons.

Caroline Patrick RD


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If you liked this video, please leave me a comment below with your thoughts!

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Contribution by Amber Whittemore



  • Careful with all those air quotes. You might fly away like Chris Farley

  • When considering eating healthy, you must never fall victim to modern fad diets. Extreme diets undoubtedly are a danger for your health, especially ones that seriously restrict your everyday nutritionary intake. Many of these fad diets work for a short period of time and then the benefits decrease after a while. It is best to search Okibetonic Secrets on the google search engine since it isn't just another fad diet where you starve yourself.

  • Guys, losing weight does not have to be hard (I used to think it did). I'll give you some advice right now. Look for a diet plan called Okibetonic Secrets. Seriously, that diet plan has changed my entire life. I probably shouldn't even be mentioning it cause I do not want a bunch of other guys out there running the same "game" but whatever, I'm in a great mood today so I'll share the wealth haha.

  • I notice a lot of people keep on talking about Okibetonic Secrets (search on google). But I'm not sure if it's good. Have you ever tried this popular diet plan program?

  • Funny but I beleieve that "weight managing" app should educate users about nutrition instead of dectate them what to eat and what to avoid in your day to day live. I rememeber Abbey noticed the research describing experiment where people were just trained for some time in nutrition and physiology so they could lost around 10 pounds through the next year just because they GAINED KNOWLEDGE. So the best way to make people helathy and happy is to educate them. And coaching sholud be only personal for now without any "bot advixes how to lose your fat". It's just a crime to ignore personal features of user organism and give advice based on "how much I want to lose" and "am i tortle or cheetah"… Omg.

  • Im currently using Noom. There are aspects of it I dont like. The traffic light system being one. I bought it at the begining of the new year, so it was steeply discounted, otherwise I wouldnt have tried it. That being said, Ive had very good results with my personal coach. It made me realize that this is what I needed to lose weight. A coach and support system. I just wish I could get that without the Noom program for the same price I paid for it.

  • Hey – can you review lifesum as well and see how its better than noom?

  • I lost a lot of weight with noom (50+) but it did cause a lot of disorder eating. I was obsessed with calorie counting and grew tired of it and gained all my weight and much more back. I never recommended it to anyone who asked how i lost weight so fast. I can never go back to seeing red when i wanted to eat something

  • I’m so thankful for you! You have woken me up to “diet culture” & what is actually healthy!

  • There is no pill, shake, supplement, food delivery service, dietician or medical treatment that can help with food.
    You can follow any list of foods but until you face the issues that caused you to gain the weight in the first place,
    you will gain it back once you stop the diet, shake, noom, dietician etc etc.
    Self awareness is everything.

  • Thanks for the information. It was just what I was looking for. I wasn't sure I wanted to spend the sixty bucks a month.

  • Anybody tried the Okibetonic Secrets (google it)? We have heard numerous awesome things about this popular lose weight methods.

  • Has anyone tried Okibetonic Secrets? (search on google) We've noticed several amazing things about this popular fat burn secrets.

  • I tried this and I felt so sick- I was way too low in caloric intake. Also felt shamed when eating nuts and other calorically dense foods. I got off asap

  • Yeah, I too am guilty of jumping through diet plan to others as well, I do believe that I need to have tested every single weight-loss system that was available, however eventually not one of them helped me to reduce and keep the weight off. I ended up trying for the very last time using the Custokebon Secrets simply because my work buddy who told me extraordinary things about it and so far to date I've successfully lost 16 pounds within 4 weeks!

  • Can you review WW app foe adults?

  • i just want to say, that for someone like me who’s been using Noom and has found it to be life changing, this review made me upset and sad. I know that this is not your intention at all and you’re giving us your honest professional thoughts. However, now I’m questioning if what I’ve learned from Noom and applied to my life is problematic.

    I since starting Noom I’ve lost 20 pounds, and I plan to keep the sustainable changes that I’ve made in my activities and eating.

    My calorie count was not 1200 when I set it up initially. the Noom encourages to eat enough and teaches you why not eating enough is counter productive. I’ve learned about mindfulness, the why’s behind my personal eating habits, the emotional consequences I deal with when eating and Noom provides practical tips to manage and combat these. I’ve also started cooking more because of Noom. It taught me to lose the labels with food( good/bad, unhealthy and healthy) an d out of the 312 articles I’ve read on Noom it never constricts any type of food, but encourages a balanced diet. It even teaches you intuitive eating, which is stuff that this channel talks about. I’m also able to log Filipino food like adobo, sinigang, pancit etc.

    If someone asked me why I pay for this app when there are free things out there for the same thing. it’s because yeah I can google all this information out there, but how long would it take me to compile the information, organize it, deliver and present it the same way Noom does? In my opinion, I’m paying for all the foundational knowledge thst I learned that I tried learning in a food nutrition class at school, or google, or YouTube, but didn’t.

    I’m sure it’s different experience for everybody but for me I love Noom, it’s given me the groundwork to move forward towards bettering my lifestyle.however I can see why the negative aspects of the app, could outweigh the good for other people.

  • I'm not sure if anyone else found this or if I'm being sensitive but the young grasshopper and "we know what you're thinking, we always do" and other time wasting antics was condescending. I even mocked the ironies of this is bad food/habit than flip of a switch, it's good, in the group and others agreed. Not just me.
    OK so additionally, I had a big issue with lack of nutritional consideration and…. Big AND the contradictions in the program. I liked the smart goals but you can google that for free and meditation? Free. And start exercising more? Free. It does help with emotional moderation but annoyed at the lack of personalization and my sib and mom sit all day 1,200 calorie allowance. I haul ass all day walking 18000 steps plus lifting, pushing and pulling… 1,200 calories. Look it up, it is extremely unhealthy for that activity level. But my goodness, I can loose weight (AND MUSCLE) if I follow the plan. Emotional eating is also my body is past hungry and I am weak and shaky so being grumpy. Not good when there the cause.

  • I tried Noom for 2 days. I was so stressed because of the 1200 calories a day. No matter what I ate, I went over.
    I was so stressed at at day 3 I cancelled. I am so glad to hear you say this isn’t the best thing to do. Thank you!!!

  • As someone from an immigrant family, most of my normal cultural foods weren't there and difficult to log.

  • I tried Noom. It definitely has a lot of short comings, but it kick started my obsession with nutrition and eating healthier, becoming more active, and having exercise and fitness goals. And although it promotes a very aggressive calorie deficit plan, it had led to me to research how to eat food that are more satiating. And that’s how I found your channel too after becoming interested in nutrition. I was never interested in nutrition and fitness before. I have since moved on to using my fitness pal, which I find to be a lot more flexible and informational in terms of tracking food intake and macro nutrients though. One thing I find sketchy about Noom is their price. They set it so high at the beginning like almost $50 a month, but if you want to cancel they will give you some steep discounts… the most I’ve heard is around $80-90 a year… it just made me feel like they are kind of dishonest in their pricing. However they do have really good customer service. Unlike the coach I had who only replied like 2 weeks after I asked a question, their customer service was really on top of things. That I really appreciated about Noom.

  • I’m so glad you talked about them .
    I lost 5 pounds in 2 weeks but was starving the entire time and as soon as i stopped logging i gained back 10 pouds :’) but when i say i was starving, i was STARVING

  • I think you meant >20%, not <20%

  • Noom actually says a lot of the same things that you do. No food is bad. None are forbidden. Some are just more calorie dense, which isn't false. I find that some other noom users focus too much on " colours" and not the overall picture. I never use my coach. I like my group and I joined a Canadian Facebook group that I actually prefer. Also you can increase your allotted calories if you log exercise. I think that you get out of it what you put in. I don't have excessive food issues so I could have disregarded about 50% of the lessons. Id rather more nutrition info vs them assuming I'm addicted to food. I've lost 26 lbs out of 40 on this program. I credit myself more them them because I'm the one actually doing the work, but they did give me helpful, science based information . There's no magic pill .

  • Thanks for sharing your thoughts of this, it was super helpful. I tried the app and I thought I was learning a lot about "quality of food" from caloric density, but after watching this it made me realize that I was demonizing a lot of "red" food. I also felt very discourage by not being able to sustain the diet. On the other hand, didn't feel like it was worth it to pay for the month rate given that the "coaching" felt very generic and also sometimes they will take days to get back to me.

  • This is so weird, when I signed up for Noom (at over 200 pounds, 5'11") it also recommended me to eat 1200 cals! i saw that and immediately deleted. Absolutely wild

  • Believe it or not a health coach is a real thing. There are various health and wellness master programs FYI. Also, not everyone benefits from an intuitive eating soft mentality form of dieting. I have been overweight my whole life and structure helps, counting calories helps, portion sizes help, understanding ways to not go over your daily calorie intake helps. Perhaps people that are thin and think they are fat have a different perspective but being actually overweight is not like something you can just ignore. It affects you in many ways and is usually caused by a lack of structure in one's eating patters such as large portions, going over calories, eating a large dinner and no breakfast, etc. So things like counting calories which are seen as the devil really help people who, if they were to intuitively, would eat their whole food pantry.

  • oooh because this review was so popular and interesting, I'd love to see what you think of the app Lifesum!

  • I had the ap for a week and it was terrible. I refuse to be restricted from eating fruit and other healthy food. Especially when I'm trying to get in shape.

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